content writer

Outsource Your Work to Freelancers and Make More Money

By | content writer, digital nomad, freelance writer, Professional Writing | No Comments

You know how it is when you feel so overwhelmed by those parts of your business that you aren’t good at? Maybe it’s marketing or writing online. Perhaps it’s accounting where the money is going or dealing with customers. Whatever your Achilles tendon is in your business, the great news is that you can pretty much outsource any aspect of your business for a little bit of money.

The thing is, you have better things to do. You started your business because you knew how to make money due to a quality you have. When you divert your attention from your specialty, you may lose out on valuable opportunities that bring money to your company.

Hiring a team that is in-house can create a lot of complications you don’t need in your life. That’s another positive aspect of hiring someone online. See ya later red tape. Keep it simple by hiring on a freelance that specifically does the job you need to get done. Here are a few more things to consider when it comes to the positive benefits of outsourcing work.

Cut Down on Those Business Costs

You can dramatically save on the workforce budget by hiring a specialized freelancer when you need them. Instead of holding onto staff full time and having to offer benefits, why not hire per project? This will ensure no money is wasted. Usually, a freelancer doesn’t charge per hour but by pieces completed that are approved by you. An extra bonus is if you don’t like it, you can ask them to make changes which they often do at no charge.

Freelancers with Expert Knowledge

Another great reason to go freelancer is that they will be an expert in work you want done. Imagine having a full-time writer that had general knowledge versus a writer with a specialty in giraffes. If you needed an article written on tall animals from Africa, you’d obviously go for the niche writer.

If you happen to sell all sort of different things, the challenge of the content you need is even greater. If you had an in-house writer that had to research all the new topics you needed, it could cost a lot of time and of course money.

Instead, you could hire a team of freelancers with all different types of knowledge and experience. Every article would be expertly crafted by those in the niche.

Flexibility in Deadlines

A freelancer naturally has different business hours than just 9-5. They come from all different time zones and have the luxury of working when they please. This means your work can be completed while you’re sleeping. Not only can you choose a freelancer by his expertise but also by their turn around time.

This allows you to stay highly competitive and you get the work you need completed in your preferred time frame. Find your night owl or early riser to get the work done when it works for you.

It’s Easy to Start and End Contracts

Have you ever had a team of employees that you had to hire, manage, and fire? In the spirit of saving you time and allowing you to do what you’re best at, this is where you’ll really embrace the freelance revolution.

No more interview, dealing with employee dissatisfaction, money spent on trying to motivate your team or firing people.

If a freelancer isn’t meeting your needs, they simply don’t get paid on many of the platforms. If they don’t deliver quality work, you have the right to start a dispute. Until they make it right, you don’t pay.

It’s a lot easier to tell if someone has the experience and knowledge you’re looking for while you look online for a freelancer. There will be records, page links, and files that back up their claims. There will often be rating systems and testimonials as well. It’s a lot faster than calling a persons references which is really all the proof that exists the person has had a job before.

It really is the way of the future. You have access to a larger market of people that will fit your needs. I personally use or to connect with clients or outsource work myself. You may as well start soon because everyone is migrating towards online work.

If you work from home, tell me, what’s your favorite thing about it?

For me, it’s working in my pajamas and sleeping in.



How A Content Writer Boosts Sales for Online Businesses

By | content writer, digital nomad, freelance writer, Professional Writing | No Comments

If you’re not using a content writer to help you stick out of from the crowd online, you’re probably behind your competition in ranking and general sales. You’ve created an online business because you believed in it. You were following your dreams. In the beginning, you were excited and certain that all the time and money you invested in your business was sure to pay off. Now, you’re at the point where you’re frustrated. Your business isn’t flourishing the way you want it to. So what will you do to change it? Here’s a secret that maybe you don’t know about a great content writer. They aren’t just writing content that readers may enjoy anymore. A content writer is also a brilliant marketer as the industry has demanded it as part of the service. Here are some reasons you should invest in a content writer to boost traffic, sales and conversions.

A Content Writer Will Speak to Your Target Market

Any well seasoned content writer is going to know the basic fundamentals of marketing. These important ingredients ensure that the readers stay on the page. They feed the readers little bit by little bit with valuable information. A content writer that really knows their stuff will be able to engage readers with titles. They understand that the title, which attracts many in your target market, is the suggestion of improving their life. The content is the answer to the problem that they face. Finding your targets main problems or frustrations allows the content writer to then feed them information to overcome the issues. Here are the steps to create compelling content to your readers.

  • A title that specifies the value of the content based on the target markets frustrations.
  • An opening paragraph that lets the reader know that you understand their frustrations. At the end of the paragraph lies the promise of the following article and how it will help.
  • Points that are not common, they’re unexpected while being equally as helpful as the usual advice.
  • A format with sub-headings and bullet points so the readers see it as an easy read.

A Content Writer Helps With Conversions

Your products or services will see higher conversions when a pro content writer uses soft selling techniques within any given article or blog. As they are writing interesting articles to assist your target market with problems and frustrations, they create trust. They will also curate content so potential customers subconsciously open up to what you have to offer. They don’t have to tell outright tell readers to purchase your product. Through subtle and convincing text, readers are left with little reason not to try your product or service.

Content Writers Bring Traffic to Your Site

A great content writer will have realized long ago that being a ghost writer is a thankless job. Yes, there is payment but when a writer is good, they want recognition. This means that article and blog writers will submit articles to high authority sites such as Forbes, Lifehack, and Thought Catalog. They build relationships with editors and are well trusted. This allows them to create articles for these sites that fit their submission rules while writing about your company. They are able to create a back link to your website which means you’re all of a sudden reaching thousands or millions of people. A crafty content writer not only gets you linked to a large site but they create allure so readers click on the link that takes them to your page of choice. This gives you access to a lot of the “right” traffic, your target market.

Content Writers Get You on the Right Sites

If you’re thinking that you want to get on the back link band wagon (everyone else is doing it), it’s time to let a content writer work their magic. They have spent years getting the reputation that allows them to write on various sites. They have honed their research skills so they can write about anything. These are important aspects to your success as they can get your message on the right sites.

Just as important as getting traffic is of course, getting relevant traffic. This is why most great content writers have access to different types of websites. A well rounded content writer, blogger or article writer will write for various websites to suit your needs. Tech sites, women’s interests, health sites, lifehacks and business.

Improves Search Engine Ranks

It also connects you to the big blogs which improve your search enging ranking. This is probably one of the most powerful ways a content writer can improve your business as a whole. Google recognizes that your site is associated because the site links back to you. While it’s a slow and progressive practice, there really is no other way to do it. Backlinking like crazy can alert Google to suspicious behavior. When done correctly however, you will be leading the pack of your industry in less than a year.

A Content Writer Will Make You an Authority in Your Industry

Again, through constant effort of creating content on your blog and getting your profile attached to articles on large sites, people will see you as someone they can trust. Your content writer can sign you up with a profile of your choice to some big sites within your industry. Your company name and picture will sit within an article that all the right people are reading. This is really where you attract a target market and as they begin to see your face and know your company, you will skyrocket your sales. People will recommend your company as the authority in your industry.

Content writers can boost your sales with their slow and constant quality work. Reinvesting money with this style of marketing will pay dividends. Higher ranking in search engines, converting traffic to sales, creating authority for your company. This is the magic a great content writer has and when you find the right person, you will see your business grow and maintain itself for the long haul.






6 Ways Being a Freelance Writer Can Turn You Into a Successful Guest Blogger

By | content writer, digital nomad, freelance writer, Professional Writing | No Comments

Guest blogging can be an extremely lucrative career for those with the guts to stay with it. There are a lot of refusals, requests for revisions and that’s if you’re lucky. Usually, the first few times you try to pitch an article to a big website, you don’t even hear from anyone. It can be a devastating blow to the ego and hours of time wasted on an article you’ve poured your heart and soul into. Guest blogging is the pinnacle of achievement for many content writers when it comes to being featured in Forbes, Huffington Post or Buzzfeed. There is a lot of competition so you should probably get some practice. Here are some great steps to gaining the experience you need for becoming a successful guest blogger.

1 Sign up to a freelance site

Whether it’s Upwork, Freelancer or any of the number of freelance sites, sign yourself up. It may involve taking some tests to prove your knowledge. You need a profile with a picture of course. It doesn’t take long generally and there are plenty of articles online to help you make a great profile that attracts clients.

2 Charge next to nothing

This may seem a bit crazy to charge almost nothing for work. The point is though that these baby steps will get you making good money in time. You have to be patient and be willing to work hard for very little in order to get good ratings and reviews. If you think about it, you’re pretty lucky to be getting paid a little bit for your time while you learn. The jobs that don’t pay well are good in a way because you can learn about the process which includes,  dealing with clients, and learning to time manage so you meet deadlines. Regardless of pay, it’s important to wow your clients by delivering work that meets their expectations.

3 With some reviews and ratings, charge more

It might take 1-3 months before you have a few reviews and 5-star rating. Once you have them, you can raise your price a little more and start taking jobs that are more challenging. You may also find that clients are starting to notice you so your opportunities will be much vaster. If you are good at quickly learning new things, feel free to apply for work you don’t know how to do. This is a route I never took because if you fail, you may lose all your good standing. Work on projects that will hone your writing skills on every level as well as learning the research aspect of topics you know nothing about. Articles, product reviews, landing pages, news and website content are all great types of writing projects that will make you well-rounded.

4 Do a bit of pro bono

I got a bit tired of writing really great pieces and never getting recognized for my work. Being a ghost writer is thankless although it pays. I was always bumping into the same website when I was looking for ways to feel good and other life hacks. I applied to write for in 2014 and they accepted me. I wrote quite a few articles for them and was just excited to see my work being published. Some of my articles had thousands of shares. After that, I started to get requests for  back linking. I didn’t even know what they were talking about at the time and was mystified at how I could be paid $100 to write 600 words and add a link to my article. It paid off in big ways even though it was hard at first and you don’t get paid for articles.

5 Write articles for no reason whatsoever

When you become inspired with an original idea (which will come naturally as you begin to write daily), make an article out of it for later. You never know when it might come in handy for a specific site you have your heart set on. When you write something that you feverishly type out, knowing everything you want to say, it’s bound to turn out well. Create a collection of articles when freelancing work is slow (like in the summer).

6 Build a website

While my reason for guest blogging is for clients, your reasons may be different. The other reason anyone wants to become a guest blogger is so they can link back to their own website. With that said, you will likely want to have a website in order to reap the benefits. You can also showcase the work you’ve done on freelancer websites and it’s just good to have a presence online. Make sure to attach your blog to it for many marketing reasons I won’t go into.

If you follow these steps, it may take some time and dedication but the potential to quit your job and work in your pajamas is there. You can travel around the world, make more money than you would working for someone else and do what you love for a living. Why wouldn’t you at least try?




Forget Everything You Thought You Knew About Guest Blogging

By | content writer, digital nomad, freelance writer | No Comments

As a business owner, you want to get your company name out there into the world. If you’ve done significant research on the best way to market your company, you have probably realized guest blogging is key. Many of the articles you’ll read will tell you to hit up the big boys. Yes, Huffington Post and Forbes will help you gain a lot of notoriety and exposure. Do you have the time to curate an article that takes 6-10 hours? If you’re a business owner, probably not.

The good news is there is another way to achieve similar success with much less stress.

There are other things to consider when it comes to what sites are best to guest blog on. You should always look to have your company represented on sites that are fairly specific to your niche. This allows you to reach the people you want to reach, the people you know want your product or service.

There is more to consider past finding niche sites, they still have to be able to significantly help you.

A site that is smaller but has an engaged audience is much more effective than a big site with an audience that aren’t emotionally engaged. 

You should concern yourself more with blogs that attract a decent amount of comments. They are more likely to buy because their comments show they’re emotionally invested in the article.

Engagement levels are more important that the size of the audience. The measure of audience engagement is in the comment numbers. These people leaving comments are willing to take action as opposed to being passive. These people are your gold ticket.

Here’s a guideline:

  • 5 – 10 comments per post is not bad at all
  • 10 – 30 is better
  • 30+ is…Eureka, you’ve struck gold

If you do happen to be looking for a content writer to do a guest blogging campaign for you, it’s still important for you to know. Many entrepreneurs and business owner seem to like to build their own lists for guest bloggers. If you are one of them, it’s good to keep in mind what you will get out of any given site.

So, you first want to ensure that the site has great audience engagement which can be measured from comments. You also want to make sure they will actually allow you to write for them. If you can’t find any mention of “write for us” or “how to pitch an article,” you may just want to Google it. Put in the website name and include “write for us” as well. It’s fairly easy to tell on the website if they have guest posting as well. Check to see if there are multiple writers contributing.

The last point is what kind of bio will they allow you to post. Some sites allow you to backlink within the article, some let you put in a bio with a link to your desired web page. Some allow a bio without a link to your site. Look at an article and see where the bio sits. The best case scenario is that they allow you to have a bio with a link to your site within the article page. Anything else is almost a waste of time.

You may not have time for all of this research as you have other things to do like run your business and have a life. A great content writer and marketing strategist will save you hours of time. They know how to curate articles to be published and even create your company bio to allure new clients your way. Working with a content writer will allow you to gain your desired exposure online without wasting a lot of time and money on the wrong sites.



If You Don’t Start Building Backlinks to Your Website, You’ll Hate Yourself Later

By | article title, content writer, freelance writer, Professional Writing | No Comments

Competition online is fierce so if you’ve developed a website and hope to sell online, you need to keep up. If you’re merely looking to give people information about your company, I recommend business cards. If you want to grow your business, gain a lot of exposure and increase sales online, you have to be fierce and willing to put out some money for the cause. Backlinking isn’t cheap but it is extremely valuable in the sense that it has a real function for increasing your  ranking. Search engines are using better tools that cut out untrustworthy backlinking practices. This leaves talented content writers that create valuable articles to fill the gap for businesses that want to gain exposure. Here are some reasons you shouldn’t wait another day before finding a content writer to do some pro backlinks for your business.

You Won’t Get Traffic

If you don’t have great ranking, your chances of getting traffic are pretty slim.

Say 20,000 people are reading an article and your site is backlinked to it. Even if a small percentage click on the backlink that has been placed in that article, that’s direct traffic to your site.

In the process of getting the traffic, search engines also take notice of your popularity. For a direct and immediate result though, some of that traffic may be converted into sales.

Think about it, they’ve just read an article that already has them emotionally ready to buy. Low and behold, they click and find your site, the answer to their prayers.

Your Organic Ranking Will Not Improve

Without backlinking your site to other relevant sites, you may not be getting organic rankings either.

When a content writer creates backlinks with your webpage of choice, your site gains better search engine rankings.

If your content is getting organic links from other sites, the content will rank higher in search engines naturally. A content writer also serves as giving valuable knowledge to readers. This makes the backlink more reputable which will increase interest among individuals.

You Will Not Rise, You Will Fall

If you’re not taking action while other sites are, they move up and you fall down.

How many individual backlinks you get from sites is the determining factor on how well you rank on Google and other search engines.

Backlinks, especially from authority websites, tell a search engine that you’re important and popular.

Search engines want to deliver the best, most relevant sites to any given niche so proper backlinking is key to letting them know, you’re number 1 (or at the very least, belong on page 1).

You Won’t Get Indexed Quickly

Without backlinks to help you out, Google may take some time to recognize you. If you’ve taken risks to start your new business, every day counts.

Backlinks are a great assistant for search engine bots as they allow them to crawl your site in an effective way.

This is especially essential for a new site. Getting backlinks can help your site get discovered (and indexed) faster.





How To Write An Incredible Title And Get Tons Of Traffic

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Your content should always be well written, unique and full of interesting information for readers. If you choose a lousy title or headline though, no matter how great the text is, you may not engage anyone to read it. Think of your content as the answer or promise to the title you choose. Your title is the star of the show and the content is the supporting actor. This is the mastery of a good article that will get plenty of readers.

To SEO or Not to SEO

This has been an argument between the lovers of organic content and those who feel strongly about keywords. Instead of going after popular keywords, it’s more advantageous to use niche phrases in your title. You may not get as much traffic but your competition is less and you target your audience more effectively. Part of the point is getting the right kind of readers. Whether you’re selling something or looking to have your articles shared, you want to reach “your people.” Niche phrases are specific so it actually allows you to make a great headline for the right people. You will likely write excellent content too with the inspiration of your killer headline. Keep in mind that Google’s mandate is to reflect what matter to people. This is their reasoning for using links and anchor text as a determinate of what is relevant. Work with those parameters and you’re golden.

The Power of the How-To Article

People are so busy and a quick how-to article online promises express knowledge of something you didn’t know how to do. For example, I was recently looking to fix a pair of my most favorite jeans. They had a huge rip but I refused to throw them away. I looked online to see how I could fix them and chose the easiest article I could because in my head, I wanted to learn in five minutes and have them fixed in 15 minutes. I expected a lot if you think about it but I don’t think I’m the exception. The dual benefit headline is a winner nearly every time such as “How to Save Money and Retire Rich.” I double benefitted with my title too, “How To Write An Incredible Title And Get Tons Of Traffic.”

List Posts Make Powerful Headlines a Breeze

You can use list posts, AKA – Listicles, to get your message across in a variety of ways. Here are some examples.

  • “Do You Recognize These Early Signs of High Blood Pressure?” This headline shows readers that you know all about high blood pressure. People tend to like getting some warning on potential health problems.
  • “Five Beauty Issues We’re All Familiar With.” The title in itself shows the writer understands the problem. This builds trust before the content has even been read. Once you’ve built the rapport, just determine the right solutions within the article and it’s likely to get a lot of shares.

The Three Basics

1. Compelling headlines have one thing in common and that is that they make intriguing promises that a specific target market can’t possibly resist. You have to understand your audience and take that knowledge to your title.

2. Studying headlines that have worked gives you great insight. A good go-to is direct response advertising headlines that have been proven to work. That proof is people responded to any given headline by making a purchase. Taking a look at top magazine headline writers will also give you an indication of what works. Tabloid headlines build their articles around an “eye-catching” title too.

3. It’s important to understand why a headline works as opposed to just copying the format. Make a choice based on what you want to communicate to your audience. This will help you figure out what type of headline structure to use. I will be giving out more useful information on title specifics in my next articles so watch out for them.



How to Create Landing Pages that People Want to Read

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This inspiring infographic should probably be printed out and kept in your office as a guideline for every landing page you create. The power of a landing page should be an engaging piece of work that is comparable to the quality of Shakespeare. OK, that’s dramatic but you know what I mean. It has to count, be relevant, be readable and excite.

As a content writer, I strive to keep all of these catchy little rhymes in my mind as I type out a landing page for clients. While it takes practice to start killing it with content that people can’t help but read, once you have the knack, you have the gift. Mostly, by putting yourself in the minds of others, you can achieve a brilliant landing page. There are a lot of little things to consider too which is what this great little infographic reminds you.

The ABCs of Landing Pages That Work [Infographic]

Like this infographic? Get landing page advice that works from Copyblogger.

Beware the Catfish Content Writer

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“You may have heard Catfishing” referred to in the latest romance flicks but if you’ve been out of the dating scene for a while, you may not know what it is exactly. Simply explained it is when an individual creates a false online identity. “Catfishing” is widely used in the online dating scene. Someone posting pictures of them a decade before or claiming things about themselves that simply isn’t true. You may start to fall for this identity but they always flake out for Skype calls or face to face meetings. Some people have dated someone online for years, keeping themselves for the one perfect person that is not a person at all. Sound disappointing right? Well what if a content writer catfishes you?

Sometimes, I look for services on sites like or upwork. I may need some assistance with writing projects, a researcher or someone to create a logo. I got a message from a freelancer on fiverr. The picture was a brunette with a nice smile wearing business casual clothes. This person was inviting and her bio stated she was a professional content writer that had been published in Huffington Post. I checked out the message and it was immediately quite obvious to me that this person was not an English speaker. I obviously didn’t accept his/her services and later, they got in touch with me again. Here is an example of the verbiage they used…

I didnt hear from you anymore with respect to your interest in me working for you, what happened…
will deeply appreciate your responds”

Like really? I was hoping that person would help me put together a complex publication about scientific research. They couldn’t even form a proper sentence.

It’s pretty easy for people to fake who they are, where they live and what their expertise is online. On a site like Fiverr, you pay first. Sure, there are contracts in place that protect the buyer but think of all the times wasted on a content writer that can’t write (in the language you need them to write in). You probably need to get things done quickly so it’s disappointing when your freelance writer is a total Catfish hack.

Here are some things that might prevent you from being “Catfished” by a hack for a content writer.

Consider how much they’re charging

If you’re getting a whole lot of promises about impeccable skills, fast turn around and unique content for $5.00, you’re probably being “Catfished.” The thing is, there are decent content writers where English isn’t their first language. They live in countries where the pay is lower but they are likely well-educated so they’re still going to charge their worth to some degree. You get what you pay for and that goes for content.

Communication Skills

If you’re talking to someone about doing some writing for you and their sentence structure is brutal, you’re probably being “Catfished.” I make a few typo’s every now and again but to botch a whole sentence, it’s not even possible for me. It seems like there are literally copying and pasting from Google Translate. Talking to someone through emails will give you a pretty good idea on their skills as a content writer. Even if they can write fairly well, there may be major communication issues with important details of your project. If those things count for you, make sure to inquire further.

Are They Avoiding a Skype Call With You?

Many of my clients will ask for a Skype call. Some of them feel it’s an easier way to communicate while others just want to ensure I’m an English speaker. The accent will give it away and if necessary, you can do a video call as well. If your potential content writer isn’t willing to be on Skype with you, they either have something to hide or they don’t have the experience. An experienced content writer will have had to be on Skype with clients at some point so if they aren’t on Skype, who’s to say they’ve ever even had a client at all?

Check out Credentials

Freelance websites have in-depth platforms that let you know the general work history of any given person. They summarize the job description and how the person did. There’s a rating system as well so you can tell how happy past clients have been. If you’re looking for a cheap content writer to do bulk writing for you that doesn’t have to be quality, don’t worry too much about being “Catfished.” If you really need good content with some SEO incorporated into it, you want to make sure you have someone who can pull it off. It’s a gamble to hire someone who has no proven experience.


How Your Content Writer Increases Sales

By | content writer, Professional Writing | No Comments

Not all of you need a content writer to communicate to the online community. Some of you have the time and the capability to create great wording that makes it to the right potential customers. For those of you who focus time on marketing and business management, you may come to realize that you do not have the time to blog. Actually, even some popular bloggers have people who help them write.

Having a content writer find out who you are and create words that will entice your target market is a sound investment. If you’re creating inconsistent blogs or they’re a non inspiring read when you do them, you may be sabotaging your company. While you’ve likely heard how important it is to blog, you may not know the exact reasons why.

Blogs increase indexed and inbound links by 97% and lead to 434% more indexed pages. When you blog consistently, you get more search traffic from Google and more visitors from other sites. More exposure, better sales, ad revenue and brand loyalty. Every business online is blogging now so the competition to rank in Google is fierce so you not only need to blog but you have to do it intelligently.

Blogs are considered to be one of the most trusted sources for online info so if you’re providing relevant information, you’re considered an authority. When you create an accessible, trustworthy blog that ranks high, you’ll be way ahead of your competition.

Many companies outsource a content writer in order to compliment the in-house staff they have. Instead of putting a blog writing duty on an administrator’s lap, it’s much easier to just hire a freelance content writer. This takes the weight off the team so they can focus on their profession.

Other considerations you have to look at in order to bring in the people include;

  • Keyword rankings
  • Traffic sources
  • Click-through rates
  • Conversion rates
  • Social shares
  • Backlinks

Finding the right person to be your content writer “go to” isn’t as easy as you might think. There are a lot of non native-English speakers that Katfish you into believing they’ve been writing for the New York Times for a decade. You spend a lot of time sorting through profiles on a freelance site never finding a fair rate for good content. If you hire a cheap content writer, you’ll probably have to rewrite most of it or at the very least, fix spelling errors.

If you know what you want, it’s going to make your life easier. Maybe you’re looking for a content writer with a little extra. You may require a writer who can create a whole online marketing strategy for you including social media marketing, PR strategies and weekly SEO blogs. You should know who your audience is so your content writer can appeal to the specific crowd you want.

Ask as many questions as you can think of in order to get an idea of what the potential content writer knows and how they can help you. The online writers of today not only have the experience of creating content but thanks to the needs of clients, they can assist with many marketing strategies also.