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If you’re not using a content writer to help you stick out of from the crowd online, you’re probably behind your competition in ranking and general sales. You’ve created an online business because you believed in it. You were following your dreams. In the beginning, you were excited and certain that all the time and money you invested in your business was sure to pay off. Now, you’re at the point where you’re frustrated. Your business isn’t flourishing the way you want it to. So what will you do to change it? Here’s a secret that maybe you don’t know about a great content writer. They aren’t just writing content that readers may enjoy anymore. A content writer is also a brilliant marketer as the industry has demanded it as part of the service. Here are some reasons you should invest in a content writer to boost traffic, sales and conversions.

A Content Writer Will Speak to Your Target Market

Any well seasoned content writer is going to know the basic fundamentals of marketing. These important ingredients ensure that the readers stay on the page. They feed the readers little bit by little bit with valuable information. A content writer that really knows their stuff will be able to engage readers with titles. They understand that the title, which attracts many in your target market, is the suggestion of improving their life. The content is the answer to the problem that they face. Finding your targets main problems or frustrations allows the content writer to then feed them information to overcome the issues. Here are the steps to create compelling content to your readers.

  • A title that specifies the value of the content based on the target markets frustrations.
  • An opening paragraph that lets the reader know that you understand their frustrations. At the end of the paragraph lies the promise of the following article and how it will help.
  • Points that are not common, they’re unexpected while being equally as helpful as the usual advice.
  • A format with sub-headings and bullet points so the readers see it as an easy read.

A Content Writer Helps With Conversions

Your products or services will see higher conversions when a pro content writer uses soft selling techniques within any given article or blog. As they are writing interesting articles to assist your target market with problems and frustrations, they create trust. They will also curate content so potential customers subconsciously open up to what you have to offer. They don’t have to tell outright tell readers to purchase your product. Through subtle and convincing text, readers are left with little reason not to try your product or service.

Content Writers Bring Traffic to Your Site

A great content writer will have realized long ago that being a ghost writer is a thankless job. Yes, there is payment but when a writer is good, they want recognition. This means that article and blog writers will submit articles to high authority sites such as Forbes, Lifehack, and Thought Catalog. They build relationships with editors and are well trusted. This allows them to create articles for these sites that fit their submission rules while writing about your company. They are able to create a back link to your website which means you’re all of a sudden reaching thousands or millions of people. A crafty content writer not only gets you linked to a large site but they create allure so readers click on the link that takes them to your page of choice. This gives you access to a lot of the “right” traffic, your target market.

Content Writers Get You on the Right Sites

If you’re thinking that you want to get on the back link band wagon (everyone else is doing it), it’s time to let a content writer work their magic. They have spent years getting the reputation that allows them to write on various sites. They have honed their research skills so they can write about anything. These are important aspects to your success as they can get your message on the right sites.

Just as important as getting traffic is of course, getting relevant traffic. This is why most great content writers have access to different types of websites. A well rounded content writer, blogger or article writer will write for various websites to suit your needs. Tech sites, women’s interests, health sites, lifehacks and business.

Improves Search Engine Ranks

It also connects you to the big blogs which improve your search enging ranking. This is probably one of the most powerful ways a content writer can improve your business as a whole. Google recognizes that your site is associated because the site links back to you. While it’s a slow and progressive practice, there really is no other way to do it. Backlinking like crazy can alert Google to suspicious behavior. When done correctly however, you will be leading the pack of your industry in less than a year.

A Content Writer Will Make You an Authority in Your Industry

Again, through constant effort of creating content on your blog and getting your profile attached to articles on large sites, people will see you as someone they can trust. Your content writer can sign you up with a profile of your choice to some big sites within your industry. Your company name and picture will sit within an article that all the right people are reading. This is really where you attract a target market and as they begin to see your face and know your company, you will skyrocket your sales. People will recommend your company as the authority in your industry.

Content writers can boost your sales with their slow and constant quality work. Reinvesting money with this style of marketing will pay dividends. Higher ranking in search engines, converting traffic to sales, creating authority for your company. This is the magic a great content writer has and when you find the right person, you will see your business grow and maintain itself for the long haul.