Forget Everything You Thought You Knew About Guest Blogging

As a business owner, you want to get your company name out there into the world. If you’ve done significant research on the best way to market your company, you have probably realized guest blogging is key. Many of the articles you’ll read will tell you to hit up the big boys. Yes, Huffington Post and Forbes will help you gain a lot of notoriety and exposure. Do you have the time to curate an article that takes 6-10 hours? If you’re a business owner, probably not.

The good news is there is another way to achieve similar success with much less stress.

There are other things to consider when it comes to what sites are best to guest blog on. You should always look to have your company represented on sites that are fairly specific to your niche. This allows you to reach the people you want to reach, the people you know want your product or service.

There is more to consider past finding niche sites, they still have to be able to significantly help you.

A site that is smaller but has an engaged audience is much more effective than a big site with an audience that aren’t emotionally engaged. 

You should concern yourself more with blogs that attract a decent amount of comments. They are more likely to buy because their comments show they’re emotionally invested in the article.

Engagement levels are more important that the size of the audience. The measure of audience engagement is in the comment numbers. These people leaving comments are willing to take action as opposed to being passive. These people are your gold ticket.

Here’s a guideline:

  • 5 – 10 comments per post is not bad at all
  • 10 – 30 is better
  • 30+ is…Eureka, you’ve struck gold

If you do happen to be looking for a content writer to do a guest blogging campaign for you, it’s still important for you to know. Many entrepreneurs and business owner seem to like to build their own lists for guest bloggers. If you are one of them, it’s good to keep in mind what you will get out of any given site.

So, you first want to ensure that the site has great audience engagement which can be measured from comments. You also want to make sure they will actually allow you to write for them. If you can’t find any mention of “write for us” or “how to pitch an article,” you may just want to Google it. Put in the website name and include “write for us” as well. It’s fairly easy to tell on the website if they have guest posting as well. Check to see if there are multiple writers contributing.

The last point is what kind of bio will they allow you to post. Some sites allow you to backlink within the article, some let you put in a bio with a link to your desired web page. Some allow a bio without a link to your site. Look at an article and see where the bio sits. The best case scenario is that they allow you to have a bio with a link to your site within the article page. Anything else is almost a waste of time.

You may not have time for all of this research as you have other things to do like run your business and have a life. A great content writer and marketing strategist will save you hours of time. They know how to curate articles to be published and even create your company bio to allure new clients your way. Working with a content writer will allow you to gain your desired exposure online without wasting a lot of time and money on the wrong sites.