Not all of you need a content writer to communicate to the online community. Some of you have the time and the capability to create great wording that makes it to the right potential customers. For those of you who focus time on marketing and business management, you may come to realize that you do not have the time to blog. Actually, even some popular bloggers have people who help them write.

Having a content writer find out who you are and create words that will entice your target market is a sound investment. If you’re creating inconsistent blogs or they’re a non inspiring read when you do them, you may be sabotaging your company. While you’ve likely heard how important it is to blog, you may not know the exact reasons why.

Blogs increase indexed and inbound links by 97% and lead to 434% more indexed pages. When you blog consistently, you get more search traffic from Google and more visitors from other sites. More exposure, better sales, ad revenue and brand loyalty. Every business online is blogging now so the competition to rank in Google is fierce so you not only need to blog but you have to do it intelligently.

Blogs are considered to be one of the most trusted sources for online info so if you’re providing relevant information, you’re considered an authority. When you create an accessible, trustworthy blog that ranks high, you’ll be way ahead of your competition.

Many companies outsource a content writer in order to compliment the in-house staff they have. Instead of putting a blog writing duty on an administrator’s lap, it’s much easier to just hire a freelance content writer. This takes the weight off the team so they can focus on their profession.

Other considerations you have to look at in order to bring in the people include;

  • Keyword rankings
  • Traffic sources
  • Click-through rates
  • Conversion rates
  • Social shares
  • Backlinks

Finding the right person to be your content writer “go to” isn’t as easy as you might think. There are a lot of non native-English speakers that Katfish you into believing they’ve been writing for the New York Times for a decade. You spend a lot of time sorting through profiles on a freelance site never finding a fair rate for good content. If you hire a cheap content writer, you’ll probably have to rewrite most of it or at the very least, fix spelling errors.

If you know what you want, it’s going to make your life easier. Maybe you’re looking for a content writer with a little extra. You may require a writer who can create a whole online marketing strategy for you including social media marketing, PR strategies and weekly SEO blogs. You should know who your audience is so your content writer can appeal to the specific crowd you want.

Ask as many questions as you can think of in order to get an idea of what the potential content writer knows and how they can help you. The online writers of today not only have the experience of creating content but thanks to the needs of clients, they can assist with many marketing strategies also.