If your website is a source of income for you, you’re going to want to make sure that it’s optimized. It’s got to be easy for your clients to find you, contact you and purchase whatever you sell. SEO has a lot of different elements that can enhance your business. With over 100 billion searches going on a month, you want to make sure your site is getting maximum exposure. SEO is so effective that any given website can start ranking well and gaining traffic. Here are ten signs it’s time for you to invest in an SEO campaign.
1 You Have Broken Links
An SEO campaign will include looking through your site to optimize it and do a bit of quality assurance. One of the things that might be found are broken links. Broken links can be the cause of plummeting sales as people who may have purchased something leave the site in frustration. Most people that have been burned by a broken link will likely never return and your reputation begins to suffer. Other sites within your industry that focus on their links will easily surpass you, gaining the upper hand. SEO campaigns will fix broken links to ensure that your business thrives.
2 Content Nobody Wants to Read
If your content doesn’t offer value or evoke emotions in people, nobody is going to stay on your site for long. Google considers how long people stay on pages as part of their ranking process. The name of the game is to keep visitors on your page for as long as possible. Furthermore, you should be incorporating keywords that are relevant to your company’s business or service. Google notices it and ranks your site based on the keywords. When people type “wooden rocking horses” in the search bar and that’s what you sell, make sure the keyword is incorporated into your content.
3 Your Landing Page Isn’t Doing Its Job
A landing page has a certain purpose. It should allow Google to easily index you as well as attract visitors. You may be using too many plugins or add-ons which create a problem with Google. The search engine has a hard time indexing and measuring your company. A good SEO expert can create content that keeps visitors on your site and guide them to the next page while allowing Google to properly index you.
4 There’s No Clear Message to Your Target Audience
If you have merely written content that doesn’t really speak to your target audience, you may be losing out on business. When you can clearly define why your product or service is a benefit to their life, you have much more possibility of reaching them at an emotional level. An SEO campaign provides exposure to your site and speaks directly to the people you want to get through to. Your products will be promoted to the right people that are more likely to buy.
5 Your Pages Load Slowly
No matter how many bells and whistles your site has, if it runs slow, people will just get frustrated and leave. Everybody is busy and the nature of the internet creates boredom quickly. With so much information and offerings, people don’t have patience to deal with slow loading pages even if they really want your product. An SEO campaign includes optimizing your site to make it load quickly, giving people a great customer experience. Every page should be tested and then corrected. While this is tedious work, it’s part of what an SEO expert does.
6 Your Competitors are Doing It
Here’s the thing, if you aren’t using SEO to your advantage, your ranking is going to suffer double time. Most businesses do utilize SEO these days so while your competitors rise, you fall. If you can’t be found online and it’s how you earn your living, it just makes sense to stay competitive. Do you really want to go back to working for someone else?
7 Your Online Exposure Isn’t Great
The number one way to gain the audience or customers you’re looking for is to make yourself seen. SEO is the answer to having the exposure to your target market. People will be able to find you easily and while it may take some time to see the progress, once your site starts to rise, you’ll be able to visibly see the benefits.
One of the bigger questions that any website owner asks is how long will it take to see improvement? Yes, SEO will cost you money but you will see improvement in a fairly short amount of time. If your product or service is in demand but you just haven’t been able to reach out to the right people, SEO will start to show benefits within a few months. Breaking it down, here’s what you can expect from the process of an SEO campaign.
Month 1 of the SEO Campaign
The SEO campaign will start with research your site and looking at your product. A full audit of your site will be conducted and keywords will be created. If necessary, there will be immediate technical changes on the website.
Month 2 of the SEO Campaign
The technical SEO work starts. This could include a total website overhaul. Link profiles will be worked on and content building will commence.
Month 3 of the SEO Campaign
Content creation will be the focus and include; blogging, articles, product and company information and FAQ#s. By the end of month 3, you should begin to see some improvements in your rankings.
Month 4 of the SEO Campaign
There will be more content creation and technical optimisation of the websites. SEO experts will clean up low quality links. You can expect to start seeing an increase in ranking, traffic, and lead generation. These factors will increase every month.
Month 5 of the SEO Campaign
SEO experts will then incorporate social media management to get the content they worked on in earlier months out into the world. It’s promotion of the new and improved site that has been worked on for the past few months. Your site will begin to get organic links and increased traffic.
Month 6 of the SEO Campaign
By month 6, you should be getting around 5,000 visitors on your site per month. To grow this exponentially, content creation should continue for another six months.